Media and brand
This page gathers the logos, colours, fonts and document templates of Suonenjoki Ice Hall (Iiro Arena) for the media, clubs and partners. Always use these original files rather than screenshots.
Every logo version and a short usage guide in one package.
Pick the version that suits where it will be used. Each preview is shown on the background the version is meant for.
The primary version, especially for digital use. Choose the version by background.
Text in dark, for light backgrounds.
Text in white, for dark backgrounds.
Logo on a night blue background with its clear space. For when the logo is the whole image: a social media avatar, a video end card or a sign file. Elsewhere, use the transparent version.
Includes the arena name IIRO AREENA. Choose the version by background.
Text in dark, for light backgrounds.
Text in white, for dark backgrounds.
Logo on a night blue background with its clear space. For when the logo is the whole image: a social media avatar, a video end card or a sign file. Elsewhere, use the transparent version.
For example for posters and textiles.
The colour logo works on both light and dark backgrounds.
Logo on a night blue background with its clear space. For when the logo is the whole image: a social media avatar, a video end card or a sign file. Elsewhere, use the transparent version.
The emblem alone, for small items and profile pictures.
The colour logo works on both light and dark backgrounds.
Logo on a night blue background with its clear space. For when the logo is the whole image: a social media avatar, a video end card or a sign file. Elsewhere, use the transparent version.
The emblem on a night blue square, for Instagram and Facebook profile pictures.
Black for light and white for dark backgrounds: for printing without colours, engraving and stamps.
Single-colour black for light backgrounds.
Single-colour white for dark backgrounds.
Single-colour black for light backgrounds.
Single-colour white for dark backgrounds.
Single-colour black for light backgrounds.
Single-colour white for dark backgrounds.
Single-colour black for light backgrounds.
Single-colour white for dark backgrounds.
The horizontal logo with the street address, the web address or both. Single-colour, for example for letterheads and signage.
Single-colour black for light backgrounds.
Single-colour white for dark backgrounds.
Single-colour black for light backgrounds.
Single-colour white for dark backgrounds.
Single-colour black for light backgrounds.
Single-colour white for dark backgrounds.
Always leave at least ¼ of the logo height as empty space around the logo. No text, images or edges may be placed in the clear space.
Do not use the logo smaller than below, so that the details of the emblem and the text stay legible. Size means the width of the logo.
| Version | On screen | In print |
|---|---|---|
| Horizontal logo | 160 px | 35 mm |
| Horizontal logo + Iiro Arena | 200 px | 40 mm |
| Vertical logo | 100 px | 25 mm |
| Emblem | 24 px | 8 mm |
| Horizontal logo + address | 400 px | 80 mm |
| Horizontal logo + web address | 300 px | 60 mm |
| Horizontal logo + address and web address | 400 px | 80 mm |
In print, single-colour versions are at least 30 mm wide: any smaller and the strawberry seeds blur together.
The colour logo works on white, ice blue and night blue backgrounds: the dark-text version on light backgrounds, the white-text version on night blue. Single-colour versions are for light and dark backgrounds: black on light, white on dark.
The logo must not be modified. The most common mistakes below.
The brand colours are taken from the logo. Copy the HEX value with the button or use the RGB value directly.
The foundation of pages and materials.
Main background; text on dark surfaces
Text on light backgrounds, dark surfaces and the logo background
Depth on dark surfaces: outlines and shadows
Accent: accent lines and highlights; links on dark backgrounds
Actions and highlights.
Action buttons and success states (text in deep night blue)
Hover and pressed state of green
The logo strawberry. Sparingly: at most one highlight per view, never as a background
Hover state of red; error text on light backgrounds
For small details.
Accent lines on light backgrounds; secondary text on dark
Very small details, e.g. notice markers
Illustration only, not for user interfaces
For use inside the logo only.
Logo outlines and the IIRO AREENA text on light backgrounds. Logo only
CMYK values are converted by the print house using their own profile.
Two fonts are used on the web and in digital materials. Both are free (SIL Open Font License).
Headings
Suonenjoki Ice Hall
AaBbCc ÅÄÖ 0123456789
Montserrat on Google FontsBody text
Ice time is booked through the online booking service, where the calendar can be browsed without signing in.
AaBbCc ÅÄÖ 0123456789
Inter on Google FontsIn the logo only
The letters of the logo are drawn in Nunito. The font is not used in other communication, so there is no need to install it.
Nunito on Google FontsLicence: SIL Open Font License.
In Word and PowerPoint, use the fonts that come with Office: Century Gothic for headings and Arial for body text. Nothing needs to be installed.
Ready-made templates for Word and PowerPoint: the brand colours and fonts are already set up.
A document template for letters, memos and reports.
A presentation template for slide decks.
Ask for permission for other uses, request logos in other formats or ask about the brand.
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